Winning architectural projects requires a proactive, strategic approach to building client relationships and a pipeline. While larger firms often rely on specialized departments, smaller practices frequently depend on principals to handle crucial business development and marketing efforts. Hosted by DC NOMA, this interactive workshop pulls back the curtain on successful project pursuit strategies, breaking down the concrete mechanics of RFQs, RFPs, and strategic client cultivation. Whether you are a firm leader, a sole proprietor, or an emerging professional, this session aims to equip you with actionable business development frameworks, pursuit insights, and partnership tools needed to compete effectively and win work.

Guest Speakers:
Linda Cui
Linda Cui is Marketing Manager for the Mid-Atlantic region at Nitsch Engineering, a resilience-focused civil engineering and planning firm, where she leads regional growth strategy and advises on firmwide strategic initiatives.
Linda Nunnelly
As the National Business Development Leader, Linda brings cohesion to the global pursuit of work. She streamlines internal business development and go-to-market strategies while positioning the firm to secure transformational projects across 12 offices nationwide.